Meet Asoomii

Asoomii Jay

Passionate About Inspiring Others

Asoomii Jay, née Assma Galuta, is a Canadian Muslim public figure and entrepreneur, who is known for her mental health advocacy & business coaching, for her humanitarian volunteer work in refugee camps around the world, and for her modeling and design work in the fashion industry. She is also notable for her activism work aimed to raise awareness about social injustices close to her heart, such as Islamophobia.

She began combating her experience of Islamophobia & Xenophobia by promoting the values of Islam (i.e. Ihsan, Good Character, and Coexistence), condemning culture that clashes with the faith, and empowering the Muslim youth with confidence in their identities through her examples of resilience in the face of adversities. After fighting cancer and witnessing the Libyan war in 2014 while visiting relatives, she decided to use her existing social media presence and began actively seeking a change through social experiments, alongside Time Vision Productions, to promote the concept of peace & coexistence, in both of her Canadian & Muslim communities.

She has traveled the globe to speak about the importance of humanitarian aid, has been interviewed by international media outlets, and was nominated for the most influential Muslim Youth of 2016 by Human Relief Mission of the prestigious King’s College in London, for not only inspiring the youth to get involved as active global citizens (which resulted in recreations of her projects in over 30 countries worldwide), but also for the support of ethnic identity and decolonizing the mind through her love of fashion & modeling.

She has been featured in KROWD magazine (Canada), Elle UK magazine (modeling for Amirab), as well as appearing in world-famous photographer Richard Tardiff’s “La Chasse-Gardée du Marais” photography book which is found in Ottawa’s historic locations. As well, she modeled for a few well-established boutiques across North America, UK & South Asia.

She has studied Psychology & Religion at Carleton University, with a focus on abnormal psychology, criminal behavior, child development, and the 3 Abrahamic Faiths. As well, she has studied Islamic Studies at Preston College (UAE) with a focus on Sharia Law and Life of Muhammad (PBUH). Until she can complete her higher education plans, she has gotten her business and mental health coaching certification through the Canadian Coaches Federation.

Professionally, she co-founded and is running a marketing agency for international corporations, using her digital marketing and automation software expertise to plan, create and launch global marketing campaigns. Currently, she is working on her fashion line Alpha Juliette that brings women from different ethnic communities together and aims to support the less fortunate around the globe where it is needed the most.